At the world-known D&AD Awards in London, Utsuwa Shoken’s Utsuwa poster received an award.
At the D&AD Awards 2019, Utsuwa Shoken’s Utsuwa
poster creation received the Wood Pencil, which is equivalent to a bronze prize.
The slogan was “Even if you break, I will love you. I love you always forever.”
We expressed in both English and Japanese the heartfelt sentiment of repairing a
broken bowl and showing it love. Kodaira Masayoshi’s typography combined with a
monochrome photo resulted in the poster receiving a prize. We are thankful
beyond words.
poster creation received the Wood Pencil, which is equivalent to a bronze prize.
The slogan was “Even if you break, I will love you. I love you always forever.”
We expressed in both English and Japanese the heartfelt sentiment of repairing a
broken bowl and showing it love. Kodaira Masayoshi’s typography combined with a
monochrome photo resulted in the poster receiving a prize. We are thankful
beyond words.
The D&AD Award is known for the strictness of the
judging, and is a globally recognized design and advertising award. This award
was established in 1962 by the nonprofit organization D&AD (British Design
& Art Direction) in London with the goal of encouraging and backing
creativity in advertising.
judging, and is a globally recognized design and advertising award. This award
was established in 1962 by the nonprofit organization D&AD (British Design
& Art Direction) in London with the goal of encouraging and backing
creativity in advertising.
Details of the work that won the award are as follows.
D&AD Awards 2019 Wood Pencil /
Typography
Typography
Design : Masayoshi Kodaira(FLAME)
Photography : Yusuke Nishibe
Text : Tomoo Shoken
Printing Direction: Keizo Kumakura (Yamada Photo Process
Co.,Ltd)
Co.,Ltd)
Printing: Yamada Photo Process Co.,Ltd
The poster won a well known poster award at the
“International Poster Triennial in Toyama,” and last year was displayed at
Toyama Prefectural Museum of Art and Design.
“International Poster Triennial in Toyama,” and last year was displayed at
Toyama Prefectural Museum of Art and Design.
